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Case Study: Steering Column Supply for an online marketplace seller in Southern Africa

Source:Case / Time:2026-09-18

Steering Column for An online marketplace seller in Southern Africa

An online marketplace seller came to us with a steering column programme for Southern Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • A fitment that looked right on paper and failed on the bench
  • Documentation that arrived after the container shipped
  • Inconsistent hardness between lots

Steering Column case study

What was specified

PartSteering Column
ClientAn online marketplace seller
MarketSouthern Africa
Volume50,000 pieces across 3 specifications
Base materialTitanium Alloy
Sampling rounds2
Delivery window10 weeks from PO to ex-factory
ComplianceTUV

How it was resolved

  1. The specification was rebuilt around Titanium Alloy and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Steering Column production run

Result

  • 50,000 pieces delivered inside the 10-week window.
  • Unit cost held within 3.0% of the original quotation.
  • Inspection-related rejection stayed under 2.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.

Planning something similar?

Ask for the current catalogue and the specification sheet for this line.

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