Case Study: Car Battery Supply for a marine equipment dealer in Southeast Asia
Car Battery for A marine equipment dealer in Southeast Asia
A marine equipment dealer came to us with a car battery programme for Southeast Asia. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.
The starting point
- A supplier who changed material without saying so
- Packing that arrived crushed at the port
- Warranty claims traced back to a single lot

What was specified
| Part | Car Battery |
|---|---|
| Client | A marine equipment dealer |
| Market | Southeast Asia |
| Volume | 50,000 pieces across 4 specifications |
| Base material | Neoprene |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | SAE J431 |
How it was resolved
- The specification was rebuilt around Neoprene and the tolerance locked before bulk.
- A pre-production sample was approved and kept as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
- Documentation shipped with the goods instead of after them.

Result
- 50,000 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the original quotation.
- Inspection-related rejection stayed under 0.5%.
- The specification is on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.
Planning something similar?
Send the part number, the annual volume and the target market, and we will come back with a specification and a sampling plan.



