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Case Study: Tie Rod End Supply for a rental company in Latin America

Source:Case / Time:2026-09-18

Tie Rod End for A rental company in Latin America

A rental company came to us with a tie rod end programme for Latin America. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • A specification nobody had written down
  • A fitment that looked right on paper and failed on the bench
  • Documentation that arrived after the container shipped

Tie Rod End case study

What was specified

PartTie Rod End
ClientA rental company
MarketLatin America
Volume50,000 pieces across 4 specifications
Base materialForged Aluminium
Sampling rounds3
Delivery window5 weeks from PO to ex-factory
ComplianceREACH

How it was resolved

  1. The specification was rebuilt around Forged Aluminium and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Tie Rod End production run

Result

  • 50,000 pieces delivered inside the 5-week window.
  • Unit cost held within 3.0% of the original quotation.
  • Inspection-related rejection stayed under 2.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Fix the specification count early. Adding variants after production starts is the most expensive change a client can request.

Planning something similar?

Share a sample or a drawing and we will quote against a written specification, not against a photograph.

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