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Case Study: Mud Flap Supply for a supermarket chain in Oceania

Source:Case / Time:2026-09-18

Mud Flap for A supermarket chain in Oceania

A supermarket chain came to us with a mud flap programme for Oceania. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Premature wear on the first batch
  • Reorders that did not match the approved sample
  • Lead time that slipped twice before bulk started

Mud Flap case study

What was specified

PartMud Flap
ClientA supermarket chain
MarketOceania
Volume2,000 pieces across 3 specifications
Base materialCeramic Composite
Sampling rounds3
Delivery window5 weeks from PO to ex-factory
ComplianceIATF 16949

How it was resolved

  1. The specification was rebuilt around Ceramic Composite and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Mud Flap production run

Result

  • 2,000 pieces delivered inside the 5-week window.
  • Unit cost held within 4.5% of the original quotation.
  • Inspection-related rejection stayed under 0.5%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Tell us the model, the fitment and the quantity and we will hold a production slot for you.

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