Case Study: Starter Motor Supply for a spare parts retailer in West Africa
Source:Case /
Time:2026-09-18
Starter Motor for A spare parts retailer in West Africa
A spare parts retailer came to us with a starter motor programme for West Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.
The starting point
- A fitment that looked right on paper and failed on the bench
- A specification nobody had written down
- Documentation that arrived after the container shipped

What was specified
| Part | Starter Motor |
|---|---|
| Client | A spare parts retailer |
| Market | West Africa |
| Volume | 5,000 pieces across 2 specifications |
| Base material | Carbon Steel |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | ECE R90 |
How it was resolved
- The specification was rebuilt around Carbon Steel and the tolerance locked before bulk.
- A pre-production sample was approved and kept as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
- Documentation shipped with the goods instead of after them.

Result
- 5,000 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the original quotation.
- Inspection-related rejection stayed under 1.0%.
- The specification is on file, so reorders reproduce the approved sample.
What we would repeat
Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.
Planning something similar?
Tell us the model, the fitment and the quantity and we will hold a production slot for you.



