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Case Study: Relay Supply for a regional distributor in the Middle East

Source:Case / Time:2026-09-18

Relay for A regional distributor in the Middle East

A regional distributor came to us with a relay programme for the Middle East. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Premature wear on the first batch
  • Warranty claims traced back to a single lot
  • A supplier who changed material without saying so

Relay case study

What was specified

PartRelay
ClientA regional distributor
Marketthe Middle East
Volume20,000 pieces across 3 specifications
Base materialNatural Rubber
Sampling rounds3
Delivery window6 weeks from PO to ex-factory
ComplianceSGS

How it was resolved

  1. The specification was rebuilt around Natural Rubber and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Relay production run

Result

  • 20,000 pieces delivered inside the 6-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 1.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.

Planning something similar?

Ask for the current catalogue and the specification sheet for this line.

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