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Case Study: Relay Supply for an e-commerce seller in North America

Source:Case / Time:2026-09-18

Relay for An e-commerce seller in North America

An e-commerce seller came to us with a relay programme for North America. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Packing that arrived crushed at the port
  • Premature wear on the first batch
  • Reorders that did not match the approved sample

Relay case study

What was specified

PartRelay
ClientAn e-commerce seller
MarketNorth America
Volume20,000 pieces across 4 specifications
Base materialSemi-Metallic Compound
Sampling rounds2
Delivery window4 weeks from PO to ex-factory
ComplianceIATF 16949

How it was resolved

  1. The specification was rebuilt around Semi-Metallic Compound and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Relay production run

Result

  • 20,000 pieces delivered inside the 4-week window.
  • Unit cost held within 4.5% of the original quotation.
  • Inspection-related rejection stayed under 0.5%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Send the specification you are working to and we will confirm what we can match, what we would change and why.

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