Case Study: Tie Rod End Supply for an online marketplace seller in Central America
Source:Case /
Time:2026-09-18
Tie Rod End for An online marketplace seller in Central America
An online marketplace seller came to us with a tie rod end programme for Central America. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.
The starting point
- Inconsistent hardness between lots
- Lead time that slipped twice before bulk started
- A specification nobody had written down
What was specified
| Part | Tie Rod End |
|---|---|
| Client | An online marketplace seller |
| Market | Central America |
| Volume | 50,000 pieces across 4 specifications |
| Base material | PU Leather |
| Sampling rounds | 4 |
| Delivery window | 4 weeks from PO to ex-factory |
| Compliance | SGS |
How it was resolved
- The specification was rebuilt around PU Leather and the tolerance locked before bulk.
- A pre-production sample was approved and kept as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and ratio specification.
- Documentation shipped with the goods instead of after them.
Result
- 50,000 pieces delivered inside the 4-week window.
- Unit cost held within 2.0% of the original quotation.
- Inspection-related rejection stayed under 1.5%.
- The specification is on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.
Planning something similar?
Share a sample or a drawing and we will quote against a written specification, not against a photograph.
