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Case Study: Relay Supply for an online marketplace seller in East Africa

Source:Case / Time:2026-09-18

Relay for An online marketplace seller in East Africa

An online marketplace seller came to us with a relay programme for East Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Warranty claims traced back to a single lot
  • Documentation that arrived after the container shipped
  • Premature wear on the first batch

Relay case study

What was specified

PartRelay
ClientAn online marketplace seller
MarketEast Africa
Volume20,000 pieces across 4 specifications
Base materialNeoprene
Sampling rounds2
Delivery window5 weeks from PO to ex-factory
ComplianceTUV

How it was resolved

  1. The specification was rebuilt around Neoprene and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Relay production run

Result

  • 20,000 pieces delivered inside the 5-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 1.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.

Planning something similar?

Send the specification you are working to and we will confirm what we can match, what we would change and why.

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