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Case Study: Shift Cable Supply for a dealership group in the Middle East

Source:Case / Time:2026-09-18

Shift Cable for A dealership group in the Middle East

A dealership group came to us with a shift cable programme for the Middle East. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Premature wear on the first batch
  • Documentation that arrived after the container shipped
  • A specification nobody had written down

Shift Cable case study

What was specified

PartShift Cable
ClientA dealership group
Marketthe Middle East
Volume20,000 pieces across 2 specifications
Base materialNatural Rubber
Sampling rounds3
Delivery window6 weeks from PO to ex-factory
ComplianceRoHS

How it was resolved

  1. The specification was rebuilt around Natural Rubber and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Shift Cable production run

Result

  • 20,000 pieces delivered inside the 6-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 1.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.

Planning something similar?

Send the specification you are working to and we will confirm what we can match, what we would change and why.

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