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Case Study: Wheel Hub Assembly Supply for a marine equipment dealer in West Africa

Source:Case / Time:2026-09-18

Wheel Hub Assembly for A marine equipment dealer in West Africa

A marine equipment dealer came to us with a wheel hub assembly programme for West Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Warranty claims traced back to a single lot
  • Lead time that slipped twice before bulk started
  • Documentation that arrived after the container shipped

Wheel Hub Assembly case study

What was specified

PartWheel Hub Assembly
ClientA marine equipment dealer
MarketWest Africa
Volume50,000 pieces across 3 specifications
Base materialChromed Steel
Sampling rounds2
Delivery window4 weeks from PO to ex-factory
ComplianceECE R90

How it was resolved

  1. The specification was rebuilt around Chromed Steel and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Wheel Hub Assembly production run

Result

  • 50,000 pieces delivered inside the 4-week window.
  • Unit cost held within 3.0% of the original quotation.
  • Inspection-related rejection stayed under 1.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Ask for the current catalogue and the specification sheet for this line.

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