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Case Study: Steering Wheel Cover Supply for a wholesale group in Central Asia

Source:Case / Time:2026-09-18

Steering Wheel Cover for A wholesale group in Central Asia

A wholesale group came to us with a steering wheel cover programme for Central Asia. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Documentation that arrived after the container shipped
  • A fitment that looked right on paper and failed on the bench
  • A specification nobody had written down

Steering Wheel Cover case study

What was specified

PartSteering Wheel Cover
ClientA wholesale group
MarketCentral Asia
Volume20,000 pieces across 4 specifications
Base materialHigh Density Foam
Sampling rounds2
Delivery window6 weeks from PO to ex-factory
ComplianceISO 9001

How it was resolved

  1. The specification was rebuilt around High Density Foam and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Steering Wheel Cover production run

Result

  • 20,000 pieces delivered inside the 6-week window.
  • Unit cost held within 2.0% of the original quotation.
  • Inspection-related rejection stayed under 1.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Share a sample or a drawing and we will quote against a written specification, not against a photograph.

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