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Case Study: Steering Column Supply for an e-commerce seller in Southern Africa

Source:Case / Time:2026-09-18

Steering Column for An e-commerce seller in Southern Africa

An e-commerce seller came to us with a steering column programme for Southern Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • A supplier who changed material without saying so
  • Lead time that slipped twice before bulk started
  • Inconsistent hardness between lots

Steering Column case study

What was specified

PartSteering Column
ClientAn e-commerce seller
MarketSouthern Africa
Volume50,000 pieces across 6 specifications
Base materialTempered Glass
Sampling rounds2
Delivery window6 weeks from PO to ex-factory
ComplianceISO 9001

How it was resolved

  1. The specification was rebuilt around Tempered Glass and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Steering Column production run

Result

  • 50,000 pieces delivered inside the 6-week window.
  • Unit cost held within 3.0% of the original quotation.
  • Inspection-related rejection stayed under 1.5%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Keep one accountable owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?

Ask for the current catalogue and the specification sheet for this line.

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