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Case Study: Tie Rod End Supply for a wholesale group in East Africa

Source:Case / Time:2026-09-18

Tie Rod End for A wholesale group in East Africa

A wholesale group came to us with a tie rod end programme for East Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Packing that arrived crushed at the port
  • A specification nobody had written down
  • Premature wear on the first batch

Tie Rod End case study

What was specified

PartTie Rod End
ClientA wholesale group
MarketEast Africa
Volume2,000 pieces across 2 specifications
Base materialAnodised Aluminium
Sampling rounds2
Delivery window5 weeks from PO to ex-factory
ComplianceREACH

How it was resolved

  1. The specification was rebuilt around Anodised Aluminium and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Tie Rod End production run

Result

  • 2,000 pieces delivered inside the 5-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 0.5%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.

Planning something similar?

Send the part number, the annual volume and the target market, and we will come back with a specification and a sampling plan.

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