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Case Study: Roof Rack Supply for a dealership group in Central Asia

Source:Case / Time:2026-09-18

Roof Rack for A dealership group in Central Asia

A dealership group came to us with a roof rack programme for Central Asia. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Lead time that slipped twice before bulk started
  • A fitment that looked right on paper and failed on the bench
  • Documentation that arrived after the container shipped

Roof Rack case study

What was specified

PartRoof Rack
ClientA dealership group
MarketCentral Asia
Volume10,000 pieces across 3 specifications
Base materialEPDM Rubber
Sampling rounds3
Delivery window4 weeks from PO to ex-factory
ComplianceIATF 16949

How it was resolved

  1. The specification was rebuilt around EPDM Rubber and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Roof Rack production run

Result

  • 10,000 pieces delivered inside the 4-week window.
  • Unit cost held within 1.5% of the original quotation.
  • Inspection-related rejection stayed under 2.0%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Fix the specification count early. Adding variants after production starts is the most expensive change a client can request.

Planning something similar?

Ask for the current catalogue and the specification sheet for this line.

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