Case Study: Tie Rod End Supply for an online marketplace seller in the Middle East

Tie Rod End for An online marketplace seller in the Middle East

An online marketplace seller came to us with a tie rod end programme for the Middle East. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

• Lead time that slipped twice before bulk started
• Documentation that arrived after the container shipped
• A specification nobody had written down

What was specified

How it was resolved

1. The specification was rebuilt around Tempered Glass and the tolerance locked before bulk.
2. A pre-production sample was approved and kept as the golden reference.
3. Production ran with in-line inspection and a mid-run photo report.
4. Cartons were packed to the client's own barcode and ratio specification.
5. Documentation shipped with the goods instead of after them.

Result

• 2,000 pieces delivered inside the 6-week window.
• Unit cost held within 1.5% of the original quotation.
• Inspection-related rejection stayed under 1.0%.
• The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Approve a pre-production sample made from the actual bulk material. Substitute material behaves differently in service.

Planning something similar?

Tell us the model, the fitment and the quantity and we will hold a production slot for you.