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Case Study: Starter Motor Supply for a regional distributor in North Africa

Source:Case / Time:2026-09-18

Starter Motor for A regional distributor in North Africa

A regional distributor came to us with a starter motor programme for North Africa. The brief was ordinary and unforgiving at the same time: a fixed launch window, a landed cost that had to survive freight and duty, and a part that had to match an existing sample. This case records what was specified, what went wrong in sampling and how the bulk order landed.

The starting point

  • Documentation that arrived after the container shipped
  • Packing that arrived crushed at the port
  • A supplier who changed material without saying so

Starter Motor case study

What was specified

PartStarter Motor
ClientA regional distributor
MarketNorth Africa
Volume20,000 pieces across 6 specifications
Base materialCeramic Composite
Sampling rounds3
Delivery window5 weeks from PO to ex-factory
ComplianceIATF 16949

How it was resolved

  1. The specification was rebuilt around Ceramic Composite and the tolerance locked before bulk.
  2. A pre-production sample was approved and kept as the golden reference.
  3. Production ran with in-line inspection and a mid-run photo report.
  4. Cartons were packed to the client's own barcode and ratio specification.
  5. Documentation shipped with the goods instead of after them.

Starter Motor production run

Result

  • 20,000 pieces delivered inside the 5-week window.
  • Unit cost held within 3.0% of the original quotation.
  • Inspection-related rejection stayed under 0.5%.
  • The specification is on file, so reorders reproduce the approved sample.

What we would repeat

Lock the material standard before sampling. Once the base changes, every downstream approval has to be redone and the calendar slips.

Planning something similar?

Send the specification you are working to and we will confirm what we can match, what we would change and why.

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